BROOKLYN, NY’S
OFFICIAL MARKETING PLAN

ABOUT

The official plan for marketing Brooklyn to Brooklynites and audiences worldwide.  Developed when most Brooklynites still crossed the bridge for their arts, entertainment, and dining experiences, and few visitors across the bridge. The destination marketing strategies contained here became the blueprint for heightening brand and business for Brooklyn for years to come. Developed in collaboration with Rosalie Vance, Viking Hospitality.

PRESS

YO, TOURIST: DON’T FUHGEDABOUT US

NEW YORK POST
BY PATRICK GALLAHUE | FEBRUARY 20, 2005

Move over “I [Love] NY” – there’s about to be a new T-shirt in town!

The borough’s brightest minds are working on “Branding Brooklyn,” which could include marketing slogans, tourist packages and, yes, even a T-shirt, to draw in travelers and their much-sought yen, euros and Midwestern dollars.

Along with new slogans, members of the Brooklyn Tourism Consortium, a collection of business and cultural leaders working on a Brooklyn brand, said they hope to form a tourism board. How that board would be funded is still an open question.

Borough President Marty Markowitz formed the tourism consortium more than a year ago in a push to steer the city’s 35 million annual visitors – and their $20 billion in spending – across the East River.

Last year he brought on consultant Brian Tate, the man behind “the American Experience” brand for Washington, D.C., to help articulate Brooklyn’s marketable qualities – identified as diversity, cultural institutions and a burgeoning arts scene.

“Brooklyn is already branded, but we’re not in control of what people are saying,” Tate said. “Let’s put Brooklyn’s message [out there] instead of responding to what people say about us.”

PROJECT TEAM

Brian Tate: Writer/Co-Researcher/Co-Strategist
Rosalie Rance, President, Viking Hospitality: Co-Researcher/Co-Strategist 
Carolyn Greer, Director of Special Projects, Office of Brooklyn Borough President Marty Markowitz

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